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YEH HAI PREM' is the first musical from RAJSHRI MUSIC, which released on May 4, 1998. It received an overwhelming response and became one of the most successful non-film projects in the history of Indian music. For the first time perhaps, an entire love story has been woven through 10 mesmerising songs that leave the listener spellbound with their melody and youth appeal. YEH HAI PREM is a concept album wherein the story, the characters and the intensity of their love increase with each song. |
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In keeping with the RAJSHRI tradition of promoting Indian culture and values and introducing new artists and technicians in every sphere of the entertainment business, RAJSHRI MUSIC launched the highly accomplished and talented singer, Milind M. Ingle, who sung and composed all the 10 songs of YEH HAI PREM. Shikha has ably supported him. Shyam Anuragi wrote heart-warming lyrics, which beautifully capture many innocent moments of love. The music and overall impact of YEH HAI PREM is truly universal in nature, cutting across all boundaries of age, caste, creed and culture.
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Inspired by this novel concept, director Kunal Kohli picturised the first song from YEH HAI PREM , 'Chhuimui Si Tum Lagti Ho' on a lavish scale. The song and the music video appealed to every Indian young at heart. South Indian heartthrob Abbas, starred in the music video along with Preeti Jhangianni. The music video was choreographed by veteran dance director Saroj Khan and shot on 35mm by cinematographer Basha Lal. The music video of 'Chhuimui Si Tum Lagti Ho' received rave reviews. |
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